January 14, 2008
Costco is one of those perfect experiences where as determined as you may be to only get that for which you came in, you will overspend by at least 100%
Case in point, I went in today to buy the world's greatest shredder (mine doesn't grind CDs or 12 pages at a time). This $89 purchase turned into $253 by the time you add several bottles of wine, a number of choice ribeye steaks, batteries, wiper blades, a peppermill, 54 ziploc bags and a free sample of fettucine Alfredo. Impulse purchases are a huge portion of their profit margin, I would have to believe. At $1,500 a square foot for real estate in San Francisco, how much are you really saving on that pallet of toilet paper?